Look around. Whether you’re at a grocery store, restaurant or park bench, you’re bound to see at least one person on a cellphone. People texting and talking on cellphones in public is commonplace today. However, using cellphones at work has traditionally been considered unprofessional behavior. While we don’t advocate employees perusing Facebook during meetings, you might be surprised how texting as a communications tool can help your business. UpLync, your top phone company in Lafayette, Indiana, provides 3 reasons why you may want to implement text messaging in your business.
1. Sales, Discounts, Promos, Oh My!
Does your business ever have promotions or sales that require advertising? Think about how easy it is to catch someone’s eye with a simple text message saying, “Receive 50% off our annual package.” Email promotions may be buried, ignored or sent to spam. Texts, however, are never missed.
- 98% of texts are opened (compared to just 20-30% for email). (Adobe)
- 95% of texts will be read within 3 minutes of being sent. (Forbes)
2. Quick Notifications
Communicating with customers and employees via text message is quickly becoming the new norm. People prefer text most for scheduling or changing appointments, and making or confirming reservations (Harris). Whether you need to confirm upcoming meetings or have company news to share with employees, texting might be the fastest, most efficient option for your business.
3. Customer Preference and Satisfaction
People use texting in their personal lives so much that they’re starting to expect it from businesses as well. It’s possible that people are texting your business already, and you don’t even know it. Plus, if you’re looking for customer feedback, texting is the highest-rated contact method for customer satisfaction compared to all other communication channels (eWeek). It’s an easy way to stay engaged with customers.
A Quick Warning
Being a phone company in Lafayette, Indiana, we understand the “do’s” and “don’ts” of communication in business relatively well. There’s a reason why people are embracing texting – it’s not saturated with the spam and junk mail that haunts our email inboxes. Texting is an effective way to reach customers on their personal phones, but it shouldn’t be abused. Poor text etiquette can result in a blocked number. Like with email, customers need to “opt-in,” or give permission for a business to text them. They also need an easy way to “opt-out.”